- Detournement: strategy borrowed from the situationnists that involves “taking elements from a social stereotype and, through their mutation and reversal, turning them against it…[to produce] a parodic destabilization of the commodity-image” 1).
1) BONNET, Alastair (1991/1996), “The Situationnist Legacy”, Variant, 9, (Autumn 1991). Reprinted in STEWART HOME (ed.), What is Situationism ? A reader, Edimburg and San Francisco, CA : AK Press, p. 192-201