ALTERNATIVE MEDIA GLOSSARY: M
MEDIA MOVEMENT
- “Networks of citizens and associations waging political conflict to achieve social transformations, particularly in relation to the press and the media in general. They aim to promote changes in the media through a variety of collective actions, including advocacy, education, mobilization, protest, campains and other actions”1).
1)
WAISBORD, Silvio (2009), "Bridging the Divide between the Press and Civic Society. Civic Media Advocacy as "Media Movement" in Latin America", Nordicom Review. Jubilee Issue, pp. 106-107