NAMING ALTERNATIVE MEDIA : COMMUNITY

BIBLIOGRAPHY

tag_community_media

  • Community radio and television is a system that provides production equipment, training, and airtime on local channels so that members of the public can produce programming and broadcast to a mass audience. It developed as an alternative to commercial and sate-run broadcast media to open mass media to all citizens. Mass media is considered a key component of political communication, a type of public sphere in democratic societies where people participate in the discussion and construction of government policies. However, most traditional broadcast media are ratings driven, market oriented, and privatized, limiting the range of views presented and offereing few opportunities for active and equal participation by the public. In response to these restrictions, a grassroots social movement developed and offered communities access to media technologies and broadcasting platforms in order to encourage diversity, creativity, and participation in the public discourse” 1)
  1. Fuller, 2001
  2. Van Oyen, 2003
  3. Gumucio-Dagrón, 2001a
introduction/defining_alternative_media/naming/community.txt · Last modified: 2011/07/09 20:40 (external edit)