NAMING ALTERNATIVE MEDIA : TACTICAL

  • According to the internet activist and writer Geert Lovink, tactical media is a “deliberately slippery term, a tool for creating ‘temporary consensus zones’ based on unexpected alliances… hackers, artists, critics, journalists and activists… Tactical media retain mobility and velocity.” 1). “The term « tactical media » arose in the aftermath of the fall of the Berlin Wall as a renais-sance of media activism, blending old school political work and artists’ engagement with new technologies. The early nineties saw a growing awareness of gender issues, expo-nential growth of media industries and the increasing availability of cheap do-it-yourself equipment creating a new sense of self-awareness amongst activists, programmers, theo-rists, curators and artists. Media were no longer seen as merely tools for the Struggle, but experienced as virtual environments whose parameters were permanently « under construction ». This was the golden age of tactical media, open to issues of aesthetics and experimentation with alternative forms of story telling. However, these liberating techno practices did not immediately translate into visible social movements. Rather, they sym-bolized the celebration of media freedom, in itself a great political goal. The media used : from video, CD-ROM, cassettes, zines and flyers to music styles such as rap and techno; varied widely, as did the content. A commonly shared feeling was that politically moti-vated activities, be they art or research or advocacy work, were no longer part of a polit-ically correct ghetto and could intervene in « pop culture » without necessarily having to compromise with the « system. » With everything up for negotiation, new coalitions could be formed. The current movements worldwide cannot be understood outside of the diverse and often very personal for digital freedom of expression” 2).
introduction/defining_alternative_media/naming/tactical.txt · Last modified: 2011/07/09 20:40 (external edit)