- Website: http://www.alternet.org/
- AlterNet's Mission
“AlterNet is an award-winning news magazine and online community that creates original journalism and amplifies the best of hundreds of other independent media sources. AlterNet's aim is to inspire action and advocacy on the environment, human rights and civil liberties, social justice, media, health care issues, and more. Since its inception in 1998, AlterNet.org has grown dramatically to keep pace with the public demand for independent news. We provide free online content to millions of readers, serving as a reliable filter, keeping our vast audience well-informed and engaged, helping them to navigate a culture of information overload and providing an alternative to the commercial media onslaught. Our aim is to stimulate, inform, and instigate.
- Strong Content
AlterNet publishes grassroots success stories and inspirational narratives alongside hard-hitting critiques of policies, investigative reports and expert analysis. We emphasize workable solutions to persistent social problems. Our editorial mix underscores a commitment to fairness, equality and global stewardship, and to making connections across generational, ethnic and issue lines. In order to provide deeper coverage on today's key issues, AlterNet features 12 Special Coverage Areas, each with its own hub site, editor, and weekly newsletter.
- Huge Readership and Reach
AlterNet receives more than 3 million monthly visitors and more than 7.5 million monthly page views. AlterNet's readers comprise a strong base, who help virally spread AlterNet content to their networks by forwarding stories and emailing links. Many of AlterNet's readers come from search engines (like Google) and news aggregator sites (such as Digg or Reddit), a testament to the fact that AlterNet reaches beyond the typical “choir” of progressive readers.
- Amplifier for Other Progressive Media
AlterNet is a key player in the echo chamber of progressive ideas and vision. We create original reportage while amplifying the best content from over 200 independent media sources and individual voices, including over 40 of the most compelling and insightful blogs. In the past year, AlterNet has brought more than 11 million readers and viewers to other progressive media makers' content – often many more readers and viewers than the content received originally.
- Building a Strong Community and Influence on the Web
AlterNet is successful at building community, as well as influence. Over 30,000 commenters are registered on the site, and many of our stories receive hundreds of comments from these dedicated readers. According to Technorati.com (the recognized authority on the topic), more than 97,000 blog posts link to AlterNet content, driving traffic back to our site, and virally marketing our content across the web.
- Connecting Readers to Opportunities for Action
AlterNet provides its readers with pathways to action. We help connect our readers to opportunities to make change, be it through specific action campaigns, signing petitions, or by learning about the grassroots efforts of groups engaged in the work. Webby Awards AlterNet has won two Webby Awards for Best Web Magazine as well as numerous other awards.
This spring, AlterNet was named an Official Webby Honoree in the Politics category. In the past, AlterNet has won two Webby Awards for Best Web Magazine, several Independent Press Awards for best online political coverage, and was named one of NPR's five “Winners on the Internet.” AlterNet recently received the Edward M. Brecher Award for Achievement in the Field of Journalism for our coverage of the war on drugs.
- Financial Stability & Sustainability
Financial stability is important to AlterNet. More than 30 percent of our annual operating budget is self-generated through our advertising program and online donor program, both of which are leveraged by our large traffic. We are dedicated to business growth, and our budget has grown consistently over the past decade, as we have increased our earned income level.
- STRATEGIC JOURNALISM
AlterNet has developed a unique model of journalism to confront the failures of corporate media, as well as the vitriol and disinformation of right wing media, especially “hate talk” media.
Not only do we keep our readers highly informed on a wide array of topics, from hundreds of experts and sources, but we also provide laser focus on the most compelling issues of the day. We offer our readers comprehensive information, a positive vision for the future, and concrete action steps towards change. AlterNet believes that media must have a higher purpose beyond the essential goal of keeping people informed. We insist on playing an active role in helping our community funnel its energy into change.